Watches
Watches
Watches
Watches

A project for the MAIMM, the aim of which was to translate a passage of linear text into an interactive and non-linear format. The text in question was an extract from a book about jewelry and clockwork, concerning the design trends in 1930s watchmaking.

We drew a dual interpretation of the text, which can be divided into "reading" and "interpretation". "Reading" is necessary in order to navigate the actual information contained in the text, in which the structure of the information and the relations it forms with other parts of the text is made clear. "Interpretation" is crucial in order to understand what the information refers to, to place this information in its cultural context, and to extract meaning from it.

This differentiation was crucial to our approach in designing the site: on one hand the structure of the information, on the other hand the context which gave it meaning. As such the structure of our site was to adress navigating the information structured within the text, whilst the design was to lend it the context it required to retain its original meaning. Thus, the content of the website is a literal reading of the text, which is browsed so as to express the relationships between the different parts of information. Our interpretative reading draws out meaning from the text which is not so much expressed as hinted or referred to, yet which is necessary to the understanding of the text; this is conveyed through design. The design supports the content, completing what contextual information it lacked.

More details about this project can be found on the project website. The finished piece can be viewed here

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